Use Cases
Using XPRESSmp™ for Real-Time Sentiment Analysis and Visualization of Social Media Content
Challenges Addressed:
- Low latency processing
- Massive data ingest
- Massive scalability
- Data visualization and optimization
- Push broadcasting
An international film and media company wants to track and view global consumer response to the release of its blockbuster movies—by monitoring social media content in real-time, applying sentiment analysis, and streaming the results to live dashboards for immediate visualization. It also wants the ability to see all the content in real-time, in one place.
XPRESSmp ingests events from the social media firehoses (Twitter and Facebook) that mention the relevant movie(s), and runs queries from a sentiment analysis application against the incoming data. "Sentiment value" is determined, and the results are streamed to a dashboard showing (1) the total volume of negative or positive mentions of the film, and (2) the actual content itself (tweets and posts) in real-time.
This gives the company an always-current insight into product and brand sentiment, and XPRESSmp keeps pace and scales with the volume of social media mentions.
XPRESSmp Dashboard for Sentiment Analysis Visualization
Click here for the full use case to discover the complete results and benefits, schematic diagrams, and the details of XPRESSmp configuration for this solution.
